Shelton, CT February 6, 2017 – China International Medical Equipment (Shangdong) Expo (Spring) & Hospital Management Forum has applied for event membership in BPA Worldwide. The event is produced by Chenghua Exhibition.

BPA Worldwide will track attendance for China International Medical Equipment (Shangdong) Expo (Spring) & Hospital Management Forum based on verified registration, demographics and geographic coverage. The event will have 12 months to complete its initial audit.

“We strongly believe that auditing trade shows is very crucial for not only the health of the show development but also can bring numerous benefits to all stakeholders,” reported Ms. Ximin WANG, General Manager, Chenghua Exhibition. “We decided to use BPA to audit China International Medical Equipment (Shangdong) Expo (Spring) & Hospital Management Forum, held in Jinan, by verifying and certifying our registration and number of visitors. With audited figures, we can further strengthen the marketing activities to our exhibitions with higher accountability and creditability. We also believe that quantity is not the only key issue for a trade show, but also quality which is even more important.”

"We are pleased that China International Medical Equipment (Shangdong) Expo (Spring) & Hospital Management Forum has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud the Chenghua Exhibition for providing exhibitors and prospects with the solid assurance of an independent attendance audit conducted according to our world-respected, uncompromising standards. With a BPA audit, sponsors and exhibitors can be confident that audience claims are accurate, and that they have the verified data that they need to assess an event’s effectiveness in serving its market."

About BPA Worldwide. BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 3,800 audits in over 20 countries, BPA is a trusted resource for compliance and assurance services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers.